A contest launched as part of Keep America Beautiful's ongoing outreach campaign, "I Want To Be Recycled," sought videos from consumers to show trash given another life through recycling.
The contest is part of the campaign's latest phase launched in March, which targets recyclable items that are commonly found in bathrooms. And the winner of the "I Want To Be Recycled" video contest targets that very subject.
The first place overall winner of the is a clip called "Potty Talk" and involves bathroom objects discussing how important recycling is.
Second prize went to "Urban Myths" which debunks (with the help of a Ouiji board) incorrect, yet commonly held, ideas about what can go in curbside recycling bins.
Keep America Beautiful and The Ad Council jointly announced the winners of the video contest, which aims to encourage increased recycling. The videos will be shared through the groups' communications channels, and the winners will share in a cash prize pool of $25,000.
According to the group, the campaign, originally launched in 2013, has "generated nearly $90 million in donated media to date," and leads consumers to the campaign website, IWantToBeRecycled.org, which includes information on recycling and an online MRF game.