Seattle, Wash. - T.D. Wang Advertising Group, LLC announces today a fresh beginning with a rebrand and a new name: TDW+Co.
The agency makes the move to reflect what it is today rather than what it was at inception in 2004: a team of marketing professionals in three states rather than a one-man shop, an agency that serves diverse markets across the country rather than focusing on only Asian Americans in the Pacific Northwest, and experience in reaching cross-cultural millennials in addition to the first- and 1.5-generation ethnic communities.
With its new name, TDW+Co will continue to offer the deep cultural insights, creative and adaptable solutions, and attitude of "makin' it happen" that its client partners have come to expect. These qualities have earned the agency multiple prestigious and national awards through its 11 years and continues to be at the core of the way it does business.
"Our agency has always been more about a team rather than any one individual, so this rebrand more accurately represents who we are, what we do, and our future in cultural marketing," says Founder and Principal Tim Wang. "What remains consistent is our drive and commitment to deliver for our industry-leading partners and ensuring that their brands continue to be highly relevant to the U.S. consumer of today."
The rebrand is accompanied by a new logo and redesigned company website,www.tdwandco.com. The Seattle headquarters will also host an open house in its new office space later this spring.
Founded in 2004, TDW+Co's full-service offerings include brand strategy, creative, digital and interactive, social and experiential, and market research services, focused on the cross-cultural and millennial consumer. TDW+Co's clients include Verizon, Pacific Gas & Electric, Waste Management, and Principal Financial Group. The agency has offices in Seattle, Los Angeles and New York.
"Our nation's tremendous growth in diverse populations represents an exciting time within our industry of cross-cultural marketing," Wang says. "We expect and look forward to playing a major role in this space in the years to come."