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Shareholders Representing $35bn Press Procter & Gamble for Recyclable Packaging

Tuesday, October 21, 2014   (0 Comments)
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Source: As You Sow 


Company Also Commits to 90% Recyclable Packaging by 2020 


OAKLAND, CA - Consumer goods giant Procter & Gamble has made a qualified commitment that 90% of its packaging will be recyclable by 2020. The commitment came the day before an October 14 vote on a shareholder proposal filed by As You Sow asking the company to phase out of unrecyclable packaging. The proposal won significant support – 25% of shares voted, representing more than $35 billion of investments, according to a P&G filing yesterday with the Securities & Exchange Commission.


“It’s encouraging that P&G appeared to make a significant commitment to recyclable packaging at the same time shareholders were delivering a strong message to senior management to move in that direction,” said Conrad MacKerron, Senior Vice President of As You Sow. “However, we are concerned that vague phrasing could dilute that commitment.


On Oct. 13, the company issued several new sustainability goals, one of which commits to “[E]nsuring that 90% of product packaging is recyclable – or that programs are in place to recycle it" by 2020. “The company appears to qualify its commitment by implying that it may instead work on improving local recycling programs,” said MacKerron. “The company should make an unqualified commitment to both actions rather than saying it will do one or the other. Often, these qualified commitments mean a company will pursue whichever option is least expensive.”
Earlier this year, Colgate-Palmolive made a stronger and less qualified commitment to recyclable packaging after engagement spurred by an As You Sow shareholder resolution. As consumers and shareholders increasingly advocate for packaging that is both recyclable and produced from recycled materials, companies are becoming aware that unrecyclable brand packaging presents a reputational risk. 


Crest toothpaste in laminate tubes and Tide detergent pods in laminate pouches are examples of popular P&G brand products that that cannot be conventionally recycled. Unrecyclable packaging doesn’t just end up in landfills – according to a recent assessment of marine debris by the Global Environment Facility, it often gets swept into waterways, which contributes to the growing problem of plastic pollution of the world’s oceans and damages marine ecosystems. There is also emerging evidence that plastic particles in the marine environment can absorb and spread toxics through the marine food web, and possibly to humans.


As You Sow’s Waste program advocates for more responsible production and recycling of consumer products and packaging to preserve the Earth's limited natural resources. Packaging should be designed to be recycled, reducing the use of virgin natural resources and mitigating emissions that contribute to climate change. These resources should be generating profits and green jobs. Instead they play a role in poisoning the environment, contribute to ocean toxicity, and generate risk for the companies that produce them. 


The proposal presented to P&G was also filed with General Mills, Mondelez International and Kraft Foods this year. The proposal to P&G was co-filed by the Gun Denhart Living Trust; First Parish, Cambridge, MA; the Max and Anna Levinson Foundation; Manhattan Country School; Maryknoll Fathers and Brothers (Catholic Foreign Mission Society of America); the Needmor Fund; the Roddenberry Foundation; the Tides Foundation; and Walden Asset Management.


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As You Sow is a nonprofit organization that promotes environmental and social corporate responsibility through shareholder advocacy, coalition building, and innovative legal strategies. For more information visit

 Washington State Recycling Association | 545 Andover Park W, Ste 209, Tukwila, WA 98188 | 206.244.0311 |

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