King County ‘Recicla más’ Spanish-language recycling campaign earns top outreach honor
Monday, May 12, 2014
Posted by: Emily Phillips
Solid Waste Division’s outreach campaign encouraging recycling to the
Spanish-speaking public has been honored as ‘Recycler of the Year’ by the
Washington State Recycling Association (WSRA).
más. ¡Es facilísimo!,” (Recycle more. It’s easy to do!) campaign took home
the WSRA’s Recycler of the Year award in the public education category. The
award spotlights the County’s “…outstanding contributions to strengthening and
expand recycling and waste prevention practices across the state.”
education outreach to our Spanish-speaking customers increases their awareness
of available curbside recycling options, and helps us reach our countywide
recycling participation goals,” said King County Solid Waste Division Director
“Recicla más” program uses research on audience needs and knowledge to form the
campaign framework, then delivers specific messaging through community based
social marketing tactics.
community members are involved throughout the program, including planning,
implementation and program design improvements.
the program recruited and trained Spanish-language education advocates,
“facilitadoras de reciclaje,” who are leaders in their community and who served
as a bridge to reach Spanish-speaking constituents to teach recycling basics.
más. ¡Es facilísimo!, begins its fourth year in 2014 by expanding the
facilitadoras de reciclaje, updating web content, continuing the first of its
kind Hispanic/Latino media partnership, and incorporating community liaisons
into long-term advocacy and planning.
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Media Relations Coordinator
King County Department of
Natural Resources and Parks
Office: 206-477-4543 -
note new number