Join WSRA and Social Marketing expert, Nancy Lee for a 2 day seminar on social marketing focused on the recycling and waste reduction industry. Participants will walk away not only with the knowledge but with a practical plan that they can then use in other areas of their work!
If you need suggestions for hotels in the area, please contact Anne Piacentino at email@example.com or 206-244-0311
This two day training is designed to give participants a thorough orientation to the discipline of social marketing, with specific applications to influencing behaviors that protect the environment, including recycling. It is appropriate for those just entering the recycling/environmental field, as well as current practitioners. Course sessions will combine didactic presentations with group discussions and interactive exercises.
Objectives for Training:
Upon completion of this course, students will be able to:
1. Understand the definition or social marketing.
2. Identify appropriate uses of social marketing in public health.
3. Identify the appropriate application of social marketing research.
4. Learn a ten-step model for developing, implementing and evaluating a social marketing campaign.
5. Design select components of a social marketing plan, with a 4-5 person team.
6. Experience the social marketing mindset.
Nancy R. Lee, MBA
Adjunct Faculty, University of Washington Evans School of Public Policy & Governance
President, Social Marketing Services, Inc.
P.O. Box 1364, Mercer Island, WA 98040
Nancy Lee has more than 30 years of professional marketing experience, with special expertise in Social Marketing, the discipline of influencing positive public behaviors. She is an adjunct faculty member at the University of Washington where she teaches social marketing. She conducts seminars and workshops on social marketing and marketing in the public sector and has participated in the development of more than 100 social marketing campaigns, including ones for CDC, the World Bank, EPA, US AID, and the Washington State Departments of Health, Transportation, Natural Resources, and Ecology.
As President of Social Marketing Services, Inc., a small consulting firm in Seattle, she has been a strategic advisor and research consultant for public health, injury prevention, and environmental protection campaigns in Washington State including ones for increasing seatbelt usage, pedestrian safety, childhood immunizations, diabetes, senior fall prevention, tobacco use, sexual assault prevention, teen pregnancy, HIV/AIDS, decreasing drunk driving and texting while driving, recycling, energy conservation, water conservation and water quality. Nancy has coauthored ten books with Philip Kotler and one with Doug McKenzie-Mohr including:
• Social Marketing: Influencing Public Behaviors for Good 5th Edition (Lee/Kotler) Sage Publications 2015
• Social Marketing to Protect the Environment: What Works. (McKenzie-Mohr, Lee, Schultz, Kotler) Sage 2011
Sponsorships are available for this training. If interested, please contact Anne Piacentino at firstname.lastname@example.org