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Green Sports Alliance Webinar: Seizing the Opportunity to Engage Fans Around Sustainability
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Greening efforts around issues such as waste, energy, and water are increasing across the sports industry, with tangible, measurable (and impressive!) results. However, the greatest potential impact of the green sports movement may reside in a more ambiguous area—fan engagement. On this webinar, we will learn more about the exciting survey results from over 1,000 fans about sports and the environment. We will then hear two fan engagement case studies. We hope you can join us!

8/27/2014
When: Wednesday, August 27
10:00 - 11:00 AM

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Wednesday, August 27th
10:00am PDT / 1:00pm EDT

 Greening efforts around issues such as waste, energy, and water are increasing across the sports industry, with tangible, measurable (and impressive!) results. However, the greatest potential impact of the green sports movement may reside in a more ambiguous area—fan engagement. From the millions who attend sports events each year, to the exponentially higher number who follow sports closely on TV and the internet, to still others who are simply casual observers, sports reaches into the lives of the vast majority of citizens. And while fan engagement impacts may be harder to track than a waste diversion rate, it is difficult to argue that the potential impact of influencing the attitudes and behavior of billions of followers around the globe is far higher. On top of that, fan engagement around environmental initiatives holds significant potential to drive revenue and attract new sponsorships as well.

On this webinar, we will learn more about the exciting survey results from over 1,000 fans about sports and the environment. We will then hear two fan engagement case studies—one from professional sports and one from collegiate sports. We hope you can join us to learn more!

AGENDA

1. Dave Newport – Director, Environmental Center,University of Colorado& Board of Directors,Green Sports Alliance:Welcoming remarks and presenter introductions.

2. Steve Seiferheld – Senior Vice President,Turnkey Intelligence:Results of recent survey on sports and the environment, based on the responses of more than 1,000 self-identified sports fans.

3. Lisa Boaz – Senior Manager of Marketing & Advertising,St. Louis Rams:“Go Green” platform and other environmental fan engagement initiatives of this long-standing NFL franchise.

4. Matt Williams - Director, Office of Sustainability,University of Florida:Partnership between Gator Athletics, UF Sustainability and nonprofit Neutral Gator to offset Athletics’ CO2 footprint while helping individual fans and the local community.

5. Discussion/Q&A

 

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