|Spreading the "Green" Around: Bringing an Environmental Focus to Community Relations
For decades now, sports franchises and venues have been engaging in community outreach and activation. It is only recently, however, that a focus on the environment and sustainability has emerged in these efforts. Many teams and venues now have well-developed programs around the environment in their local communities, reaching new fans, sponsors, and most importantly, making a positive impact.
On this webinar, we’ll hear from a league, team, and venue on how their greening efforts are extending to their respective communities—NHL Green and its league-wide efforts; the Philadelphia Phillies’ “Red Goes Green” Day and ongoing community platform; and BBVA Compass Stadium’s broader efforts with the support of AEG.
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1. Green Sports Alliance: Welcoming Remarks and Presenter Introductions
2. Omar Mitchell - Director of Sustainability & Paul LaCaruba - Coordinator, Public Affairs, NHL: League-wide activations around Earth Day, Earth Hour, Legacy Projects and more.
3. Mary Ann Moyer - Manager, Marketing Initiatives, Philadelphia Phillies: “Red Goes Green Day” at Citizens Bank Park, and other ongoing initiatives.
4. Gina Rotolo - Marketing, PR and Booking, BBVA Compass Stadium: Environmental activations at the home of the Houston Dynamo, Houston Dash, and Texas Southern University football.