Sponsoring Green Sports: Seattle Mariners' Sustainable Saturdays Webinar
While improved environmental performance and reduced operating expenses go hand-in-hand, new sponsorship opportunities that arise from a team or venue "going green” are often left untapped. Sponsorship can be a great way for teams to both finance greening initiatives and gain more public recognition in the process. On this webinar, we’ll take an up-close look at the Seattle Mariners’ "Sustainable Saturdays” program.
The Mariners partnered with BASF to create this unique season-spanning program to raise awareness around various environmental issues, as well as the team’s environmental profile. The panelists will walk through the development of the program and sponsorship, internal and external forces that helped to make it a success, how fans are taking the concepts presented on game days home, and the resulting impact of Sustainable Saturdays on the sponsor's brand. We hope you can join us to learn more!
1. Scott Jenkins, VP of Ballpark Operations, Seattle Mariners & Board Chair, Green Sports Alliance: Welcoming remarks, presenter introductions, brief overview of Sustainable Saturdays.
2. Sean Stewart, General Manager for ARAMARK at Safeco Field: Overview of Safeco Field’s zero-waste program, which started it all.
3. Rebecca Hale, Director of Public Information & Maureen Atkins, Manager, Corporate Business, Seattle Mariners: How the Mariners chose to market Sustainable Saturdays and attract a sponsor.
4. Chris Bradlee, Market Development Manager, North America-Biodegradable Plastics, BASF: Sponsor’s role in the activation and results from the partnership.